BIRMINGHAM, Ala. — Berkley, pioneers in the science-based development of hard baits, soft baits, line and terminal tackle, has renewed their longsta
BIRMINGHAM, Ala. — Berkley, pioneers in the science-based development of hard baits, soft baits, line and terminal tackle, has renewed their longstanding partnership with B.A.S.S. and will serve as a premier sponsor of the Bassmaster Tournament Trail for 2022.
“Berkley has been a longtime partner and we appreciate their continued commitment to supporting Bassmaster events and the community of anglers we strive to serve,” said B.A.S.S. CEO Chase Anderson. “And we know B.A.S.S. fans are looking forward to seeing the latest Berkley baits and meeting their pros at the Classic and on-site at other events.”
Berkley has a solid pro team fishing the Bassmaster Elite Series, including back-to-back Bassmaster Classic winner Hank Cherry and John Cox, who wrapped up the first event of the 2022 Elite season with a fourth-place finish on the St. Johns River anchored by a giant 31 pound, 15 ounce limit on Day 3 of competition — the tournament’s heaviest bag.
“I wouldn’t be here fishing the Bassmaster Elites without Berkley,” said Cox. “They have really worked hard on the science behind what makes fish bite. Our team of anglers works with the scientists to make sure we’re bringing out some of the best baits on the planet.”
Berkley, a B.A.S.S. sponsor since 2002, will serve as a premier sponsor of the Academy Sports + Outdoors Bassmaster Classic presented by Huk and the six-circuit Bassmaster tournament trail, including the Bassmaster Elite Series and Abu Garcia Bassmaster High School Series presented by Academy Sports + Outdoors.
As a premier sponsor, Berkley will be highlighted frequently during onstage weigh-ins and Bassmaster LIVE, which is streamed on Bassmaster.com and broadcast Saturday and Sunday mornings on the FOX Sports platforms. During Bassmaster LIVE, fans can watch for Berkley’s new in-show feature, “Right Bait. Right Time,” which will highlight the correct lures and colors at each Elite event. Additionally, Berkley will enjoy exposure in Bassmaster and B.A.S.S. Times magazines and across various industry-leading social media platforms.
“For more than two decades, Berkley and B.A.S.S. have worked together to serve the angling community across all levels of the sport. In that time we’ve seen interest in fishing boom, and we are proud to continue partnering with B.A.S.S. at tournaments as we connect with passionate anglers and fans across the country,” said Jon Schlosser, SVP of Marketing at Berkley.