Following an illustrious 14-year professional baseball career, Jay Bruce has purchased a full ownership stake in Sure-Shot Game Calls,
Following an illustrious 14-year professional baseball career, Jay Bruce has purchased a full ownership stake in Sure-Shot Game Calls, it was announced today.
As one of the oldest and most historical game call companies in the world, Sure-Shot has provided hunters of all experience levels top of the line products for more than 60 years. Under his leadership, Sure-Shot Game Calls will continue its legacy of timeless and classic products and is already developing new calls set to be released in 2022. Mr. Bruce will also infuse a revitalized energy to the brand and products with an updated logo, website, apparel and headwear.
A three-time All-Star and two-time Silver Slugger Award winner, Bruce is not only an accomplished baseball player,
“Sure-Shot has been part of the fabric of the hunting community of Southeast Texas for more than 60 years, and I’m really excited to become part of the brand’s legacy,” said Bruce. “My main focus is to maintain the elite craftsmanship of our products while introducing the brand to the next generation of hunters.”
About Sure-Shot Game Calls
The 60+year old company was founded by James “Cowboy” Fernandez and George Yentzen in Nederland, Texas in the early 1940s. After many prototypes, their first product, the 1950 Yentzen Caller, became the very first patented double-reed duck call introduced to the marketplace. In 1959, Cowboy Fernandez entered several duck calling competitions and both he and the Yentzen Caller became world class champions. Charlie Holder purchased the company in 2011. Today, Sure-Shot offers over two dozen game calls for waterfowl, predator, deer and turkey.